Take a look at any successful law firm and what you’ll notice they all have a glowing reputation in common. There’s no doubt that having a strong track record contributes to this image, but prospective clients won’t have any notion of this unless you spell it out on your website. Testimonials for law firms and other forms of word-of-mouth equity account for 20-50% of buying decisions in our consumer driven world. If that seems like a high percentage, that’s because it is. With such a strong influence then, why aren’t more lawyers collecting and showcasing client reviews and testimonials for law firms?

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A press release is a compelling way to deliver pressing legal news while simultaneously highlighting your law firm’s unique value proposition. Due to the regulations imposed on lawyers, however,  a firm must be careful with the type of information they share and the methods in which they do so. Press releases for law firm websites can offer many advantages, if written correctly.

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