Legal Marketing Services
Data-Driven Marketing, boosting ROI for Law Firms
Pay-per-click ads are a scalable way to target your desired audience through geo-targeting, social ads, retargeting and mobile campaigning. In order to get the most out of a campaign’s performance we take a broader look at how impressions, click-through-rate, and average costs per click which all affect your bottom line. We then hone in on these metrics to customize a strategy that gets you increased leads, sales and inquiries. Sound good?
A significant part of out local listing management is ensuring your law firm’s NAP (name, address, phone number) information is correct. Search engines, like Google, rely heavily on this information to index you within their database so if the information appears inconsistent it makes it harder for your company to rank locally.
Through out diligent marketing efforts we’ll take the time to eliminate any confusion with addresses and phone numbers to boost lawyer local search performance.
Law firms who neglect a social presence significantly hinder their abilities to grow and connect with prospective clients. To be successful at social media marketing you need a team of digital marketing specialists who can leverage both social and SEO techniques.
At Infobay Web Marketing, our legal marketing services in addition to social media strategies are driven by a number of factors including your target audience, SEO strategies in place, state-wide ethical regulations, and more. Learn how we can boost your social media ROI.