Legal Marketing Services

Data-Driven Marketing, boosting ROI for Law Firms

Attorney Marketing that delivers more clients, not just more clicks

In today’s competitive legal marketplace, you firm needs a team of marketing professionals to stand behind. Here at Infobay Web Marketing, we work with law firms who are serious about aggressively promoting their legal practice on and offline. As an agency, we work with firms of all sizes and in a variety of legal fields.

We specialize in an array of legal marketing services including search engine and  conversion rate optimization, pay-per-click ad management, web design, local search, and more. Our foremost goal with all of our legal marketing services is to make your firm more appealing in order to capture clients. Whether that occurs through a visual platform, content or a combination of elements, we’re ready to take your business to the next level.

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Unlike other agencies, we’re selective in who we choose to work with. In other words we limit the number of firms we take on so we can give each client the attention and service they require. We also don’t require lengthy contracts and make our plans and pricing clear from the get-go. If your interested in learning more about our legal marketing services or want to schedule a free site audit, give us a call today!

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Law Firm Search Engine Optimization

Our approach to search engine optimization differs drastically from other agencies in the sense that we maximize online sales and leads, not purely clicks or rankings. Our SEO professionals work hand-in-hand with you to first develop an effective marketing plan, taking into consideration factors such as client development and personal branding. What we’ve found is by focusing on highly targeting organic traffic in addition to paid leads we can convert customers more cost effectively. Each one of our legal marketing services is designed to drive qualified leads to your site who will convert in paid clients.

Pay-Per-Click Ad Management

Pay-per-click ads are a scalable way to target your desired audience through geo-targeting, social ads, retargeting and mobile campaigning. In order to get the most out of a campaign’s performance we take a broader look at how impressions, click-through-rate, and average costs per click  which all affect your bottom line.  We then hone in on these metrics to customize a strategy that gets you increased leads, sales and inquiries. Sound good?

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Advanced Call and Web Lead Tracking

Advanced web and call tracking law firm technology allows us to identify new client leads and the conversion paths they take. With traditional marketing channels it’s often difficult to measure client acquisitions and determine what results in the highest conversion rates.

In addition, this software allows us to instantly pinpoint which ads are resulting in inbound calls and web inquiries. Those that aren’t producing results can then be cut and the marketing spending can shift towards the most effective channels.

Local Search Marketing for Law Firms

A significant part of out local listing management is ensuring your law firm’s NAP (name, address, phone number) information is correct. Search engines, like Google, rely heavily on this information to index you within their database so if the information appears inconsistent it makes it harder for your company to rank locally.

Through out diligent marketing efforts we’ll take the time to eliminate any confusion with addresses and phone numbers to boost lawyer local search performance.

Law Firm Website Design

Our law firm web designers create an elegant design that not only looks fantastic but functions with fluidity. We incorporate the best web design web practices and create themes that are built to capture leads and retain visitors. While aesthetics are a significant priority, a website has to be designed with both humans and search engines in mind. Neglecting one or the other can have a significant impact on ROI.

Your website is your primary portal to reach customers  so it’s imperative to convert them the first time around. Learn more about how our  legal marketing services can take your online presence to the next level.

Social Media Law Firm Marketing

Law firms who neglect a social presence significantly hinder their abilities to grow and connect with prospective clients. To be successful at social media marketing you need a team of digital marketing specialists who can leverage both social and SEO techniques.

At Infobay Web Marketing, our legal marketing services in addition to social media strategies are driven by a number of factors including your target audience, SEO strategies in place, state-wide ethical regulations, and more. Learn how we can boost your social media ROI.

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