PPC For Lawyers
Highly Targeted & ROI Driven PPC Campaigns
In conjunction with your firm, we’ll develop unique pay-per-click campaigns that will generate substantial new leads and higher returns from your clientele.
What’s more, our advanced call tracking technology and Google Analytics goal conversion allows us to track the source of each web and phone lead received by your law firm. We show you the average cost per lead down to the last penny and a comprehensive picture of your marketing ROI.
Carrying out a successful PPC for lawyers campaign involves using proper keyword categorization, ad group development and matching. Learning these skills doesn’t happen overnight and if left in the wrong hands it can quickly exhaust your budget while providing little return on your investment.
Don’t leave this type of marketing up to chance. Our PPC for law firms team have years of experience managing successful AdWords for lawyers campaigns. We optimize the initial campaign structure of your AdWords and other PPC accounts based on industry tested practices–ensuring the long-term success of your campaigns..
Give us a call today to learn how our PPC for law firms services can help your business flourish online!
At Infobay Web Marketing, we approach PPC for law firms differently. In order to get the most out of a campaign’s performance we take a broader look at how impressions, click-through-rate, and average costs per click all affect your bottom line. We then hone in on these metrics to customize a strategy that gets you increased leads, sales and inquiries.
Our PPC experts go above and beyond to optimize every element of AdWords for lawyers–from the ad copy to the extensions and landing pages. Paid search is one of the most effective strategies your law firm can choose but it has to be managed properly.
With pay-per-click or paid search comes a number of factors that need to be considered. Just selecting basic keywords won’t suffice. We conduct extensive research to identify a range of search terms including long term keywords which typically drive more qualified leads.
If your PPC ad campaign isn’t seeing the desired level of clicks you may be missing an important detail–negative keywords. Our experts know exactly which ones to include so your ads get displayed to the right clients. In effect, we’ll regain control and boost clicks.
Did you know that click fraud could be exhausting your marketing budget? We can help you recover lost money from PPC ads and detect click fraud before it even happens. By tracking and monitoring your ad, we’ll see an increase in conversions and higher ROI.
Methodical pay-per-click and geo-targeting allow you to really capitalize on your impressions and clicks from various devices like mobile. Effective PPC for law firm campaigns utilize every paid search option available to bolster user experience and conversion metrics. Many marketing agencies skip geo-targeting because it takes additional legwork but we know that you can easily exhaust your budget with wasted clicks when you’re appealing to a broader audience.
Our PPC for law firm experts will zero in on the types of clients you want to capture and direct them to the most relevant page on your firm’s website so that they’re significantly more likely to convert.
One of the ways we optimize your PPC campaign is by thoroughly testing ad copy. Even a simple change in the text can lead to major changes in your click-through-rate and likewise, conversion rates. It’s important you know that our actions are backed by both industry-wide and niche-specific research. We take our time to really understand your legal firm and gather the data to make decision in your best interest.
Once we’ve enacted changes, we’ll monitor their efficacy over a period of time send you detailed reports demonstrating their effects.
PPC for law firms allows you to appear on the top positions of search engines but without optimizing your campaign properly you won’t see the highest volume of visitors directed to your site. For those reason, we concentrate our efforts on managing bids, integrating paid search tools, and advanced keyword research to obtain increased lead volumes and lower overall acquisition costs