At Infobay Web Marketing we recognize that local search optimization has a tremendous potential to boost your law firm’s growth. Our specialized local SEO services for attorney increase your visibility locally by improving search engine rankings for location-specific keywords. That’s why it’s central to our law firm internet marketing campaigns and we utilize only the best and most effective practices.
A significant part of our local listing management is ensuring your law firm’s NAP (name, address, phone number) information is correct. Search engines, like Google, rely heavily on this information to index you in their databases. So if the information appears inconsistent it makes it harder for your company to rank locally. Through diligent law firm SEO efforts we take the time to eliminate any confusion with addresses and phone numbers to boost local search performance.
There are tons of reasons your firm may not be showing up on local searches. Such factors include the number of citations you’ve created, the consistency of your listings (name, address, phone number, etc.) as well as elements related to optimizing them.
Call our experts to learn about our law firm SEO services or to schedule a complimentary site audit.
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What You Can Expect
Mobile search and law firm local SEO go hand-in-hand. Google displays results on mobile searches that are personalized to the user based on a number of factors including location. When your firm shows up on local searches, you significantly more likely to capture this “hyper-local” audience. Otherwise, you get buried in the search results along with all the other non-optimized sites.
Optimized Local Listings
A strong local influence is pivotal to a law firm’s success. If you’re not showing up on the first few search engine pages when you type in your city/state, we can change that by augmenting your existing listings and implementing other unique local strategies.
Full Analytics Tracking
Using our suite of tracking tools we can consistently monitor how your local search listings appear and correct any errors along the way. Consistency is key when it comes to maximizing the power of local search which is why tracking is essential in the equation.
Locally Targeted Strategies
Local search is one of those areas that’s constantly evolving. In just a few years, today’s strategies may be completely outdated which is why we’re constantly monitoring the industry’s trends and changes to ensure you stay on the cutting-edge.
Organic Link Building
Organic link building is how you demonstrate relevancy and value to search engines, which in turn has a long-term impact on your web presence. Any agency can buy backlinks but devising an effective strategy to earn organic links takes an entirely different set of skills.
Focus on Local Long-Tail Keywords
Our law firm local SEO is designed to increase your website’s traffic and drive the most qualified prospects to your site via long-tail keywords, geographic targeting, and high-quality backlinks. We’ll work tirelessly to place your firm at the top of search engines so when clients type in a keyword plus the city or zip code, you’re among the first listings to show. How do we execute this? Since each law firm differs we need to fine tune a strategy to accommodate your existing SEO efforts.
Works Hand-In-Hand with PPC
Local search has grown tremendously and will continue to be the foremost channel for clients to locate your law firm. Our local search structure works in unison with our pay-per-click services so we can capitalize on every front. Together we can track leads through local citations as well as paid advertising.
Increased Brand Awareness
Studies prove that searchers focus more on local results when searching for a keyword phrase. For that reason, staking a claim on the local listings contributes to an increased brand recognition. As part of our local search plan we will continually monitor your citation in online directories, submit information to obtain the highest position on map results and optimize them for mobile search results.