Maintaining a relevant and interesting blog, which appeals to readers, can be a challenge even for the most skilled bloggers. With that said, you add another element into the equation when you’re responsible for juggling the needs of a law firm in addition to blog updates. Read more
Inbound link building, an effective strategy for ranking your website on search engines like Google, is often a time consuming and challenging endeavor. For attorneys, however, this strategy can have a tremendous impact on the number of clients who come through your practice and your online visibility in general. Low and behold, all these factors ultimately impact your bottom line. In this post we’ll explore the in’s and out’s of link building for lawyers in terms of using clients and local events to boost your practice.
Investing marketing dollars in paid legal directories can be hit or miss, unless you know how to choose them.
For attorneys who are trying to expand their clientele, choosing the right attorney paid directories for their firm can make a significant difference.
Elevating your Law Firm’s Visibility Doesn’t Happen Overnight.
What you can do right now, however, is get the process started.
You could be the best attorney in town, but if you’re not implemented the right marketing techniques none of your prospects will make it through the door. Read more
Reviews and testimonials play a tremendous role in any effective marketing strategy. For an industry as heavily saturated as law, compelling testimonial are especially important because they can make the difference between securing a client or losing them to the competition.
Every attorney’s ultimate goal is to amass a following strong enough to support the firm while simultaneously attracting new clients. Gone are the days of turning to the Yellow Pages for a lawyer. Off the street walk-ins are few and far between. In order for a prospective customer to retain your firm, they’ll first search on the internet, and if they see you have a prominent online presence, they’ll reach out to you for more information. So, are you blogging to get clients?
A well-crafted legal blog does more than just link to your website and list your areas of expertise. While it’s true that these are important components to include, if you really want to establish your law firm’s credibility you should publish valuable content. In addition to that, incorporate the following practices: Read more