Reviews and testimonials play a tremendous role in any effective marketing strategy. For an industry as heavily saturated as law, compelling testimonial are especially important because they can make the difference between securing a client or losing them to the competition.
Every attorney’s ultimate goal is to amass a following strong enough to support the firm while simultaneously attracting new clients. Gone are the days of turning to the Yellow Pages for a lawyer. Off the street walk-ins are few and far between. In order for a prospective customer to retain your firm, they’ll first search on the internet, and if they see you have a prominent online presence, they’ll reach out to you for more information. So, are you blogging to get clients?
A well-crafted legal blog does more than just link to your website and list your areas of expertise. While it’s true that these are important components to include, if you really want to establish your law firm’s credibility you should publish valuable content. In addition to that, incorporate the following practices: Read more
The number of law firm pages on Facebook has grown tremendously as more firms embrace the potential of this social platform. For those in the legal profession who aren’t active on social networks, here’s one word of advice—join. These advanced Facebook tips for lawyers can be highly effective at the following:
Driving traffic to your website
Heightening brand awareness
Connecting with users across the globe
Take a look at these 20 advanced Facebook tips for lawyers to learn the best practices.
A dentistry practice, like many other business services, has much to gain by implementing a Google AdWords pay-per-click campaign. Paid advertising is among the most direct and as a result most effective channels for marketing your product or service. One of the greatest benefits of Google AdWords is the fact that it’s measurable. Any online marketer will tell you the value of working with quantitative data. In this post we’ll take a close look at 7 killer AdWords tips for dentists to boost profits and maximum their returns.
When you think of online reviews, the site Yelp may come to mind. With over 67 million local reviews, it’s become quite popular for everything from dining to auto repair. But did you know that it’s also highly revered for its reviews of law firms and legal practices? Using Yelp for lawyer reviews is somewhat of an industry secret. Read more
