Maintaining a relevant and interesting blog, which appeals to readers, can be a challenge even for the most skilled bloggers. With that said, you add another element into the equation when you’re responsible for juggling the needs of a law firm in addition to blog updates.
About Sabrina Saada
Sabrina is the Senior Editorial & Content Marketing Manager at Infobay Web Marketing. She heads the development and management of all client-related content. Holding dual degrees in multimedia communications and business administration, Sabrina has exceptional attention to detail and a fervor for online marketing.
She believes that in order to have an effective online marketing strategy, businesses need to publish content that is not only consistent with their brand but in alignment with the best (and ever-changing) SEO practices!
In addition to SEO, Sabrina has in-depth knowledge of conversion rate optimization, Google keyword research as well as social media.
Entries by Sabrina Saada
Inbound link building, an effective strategy for ranking your website on search engines like Google, is often a time consuming and challenging endeavor. For attorneys, however, this strategy can have a tremendous impact on the number of clients who come through your practice and your online visibility in general. Low and behold, all these factors […]
Investing marketing dollars in paid legal directories can be hit or miss, unless you know how to choose them. For attorneys who are trying to expand their clientele, choosing the right attorney paid directories for their firm can make a significant difference.
Reviews and testimonials play a tremendous role in any effective marketing strategy. For an industry as heavily saturated as law, compelling testimonial are especially important because they can make the difference between securing a client or losing them to the competition.
Every attorney’s ultimate goal is to amass a following strong enough to support the firm while simultaneously attracting new clients. Gone are the days of turning to the Yellow Pages for a lawyer. Off the street walk-ins are few and far between. In order for a prospective customer to retain your firm, they’ll first search […]