Want your business to rank on the first page of Google fast?
Pay Per Click (PPC) management services offer you a great opportunity to get leads and customers online quickly without the marketing budget of big brands.
PPC management, if done right, allows small businesses to outcompete large brands for highly coveted positions atop leading search engines like Google. By holding the top positions, your traffic instantly gets a boost which translates to higher conversions and a greater ROI.
At Infobay Web Marketing our PPC management services revolve around your business. In other words, we learn what drives your prospective customers so we can target them at the optimal time and place. As marketers, it’s our job to to reach prospects–from the research phase to the moment they convert.
PPC marketing on search engines and other channels produces:
- Highly measurable and quantifiable results
- Granular targeted to hone in on the exact prospects
- Immediate opportunities to implement improvements and tweaks
Benefits of PPC Management Services
Nearly every business which has a website can benefit from PPC services. It’s one of the most practical investments you can make and here’s why:
Full Control & Customization
One of the advantages of PPC is your ability to set and control the budget. As experts in the industry we know how to structure campaigns without going overboard and exceeding your budget. Much of the competition will depend on the keywords we’re targeting and the overall industry rivalry.
Cost Effective Marketing
Not only can you establish clear budgets but you don’t pay unless an interested party clicks on your ad. This is a much more cost effective method than traditional advertising where you’re spending a certain amount regardless of it’s visibility or engagement levels.
Hyper-Target Prospects, Day or Night
Appropriate segmentation depends on both the economic sectors you operate in as well as the demographic you’re aiming for. With that being said, you can target prospects at a certain time of the day (depending on when they’re active), in specific places.
Works Alongside Other Marketing Efforts
When it comes to digital marketing, many pieces make up the whole puzzle. A PPC campaign can provide valuable insights for SEO and other optimization efforts. What better way to gauge demand on a new product or service offering than to see how it performs on a pay per click basis!
Allows you to test market for new products or services
When you are launching a new product or service without knowing the actual market conditions, PPC advertising can save you a lot of money and time. You can quickly validate if there is a real demand for your products or services before making heavy investments in organic search or other long-term marketing avenues.
How Our PPC Management Campaigns Work
With real-time tracking, we’re able to implement key changes at the drop of a hat. Based on the data we accumulate, we improve your campaign by adjusting things like:
- Keyword matches
- Scheduling of Ads
- Search Engine emphasis
- Targeted Ad groups
Once you enroll in the process, your campaign manager will be able to explain each one of these components in greater detail.
Why Choose Our PPC Company
Wondering why to choose our PPC company over the others? It boils down to three main reasons:
Expertise–Any run of the mill PPC company can claim to know their stuff but we have the track record to back it up. Our search specialist know the ins and outs of paid search and constantly stay ahead of the curve for new developments.
Consistent tracking and reporting–It’s our job to provide consistent tracking and reports to ensure your campaign is performing. Our experts will keep you informed all along the way and be available to answer and questions regarding the progress.
Complete Transparency– We pride ourselves on being completely transparent regarding our company’s actions and operation. We guarantee full disclosure when it comes to your PPC campaign and will go above and beyond to earn your trust.
Ready to schedule a consultation with our PPC company or receive a site audit?
Additional Services We Offer
- Content Marketing
- SEO and Display Marketing
- Social Media Management
- Brand Analysis and Consulting
- Mobile Web Design
- Conversion Rate Optimization
- Branding and Content Writing