Elevating your Law Firm’s Visibility Doesn’t Happen Overnight.
What you can do right now, however, is get the process started.
You could be the best attorney in town, but if you’re not implemented the right marketing techniques none of your prospects will make it through the door.
Conduct a simple search test to gauge the efficacy of your current marketing plan:
1. Visit Google
2. Type in Miami + your legal field (i.e., bankruptcy, personal injury, immigration, etc.)
3. Scroll through the first page and see if your website is ranked. Not on the first page? Scroll through the second.
If you’re not listed on the first few pages, research shows your missing out on the majority of the market share.
Miami Lawyer Marketing to Capture Leads
Flipping through the Yellow Pages is an outdated practice and rarely do word-of-mouth recommendations drive traffic. Instead, prospects turn to the web to find qualified legal help.
The law firms that are ranking on the first page of Google, utilize a range of effective online marketing strategies including:
- Pay-per-click marketing based on comprehensive keyword research, analytics data and other relevant site information. Our PPC services include click fraud and bid management, campaign setup as well as keyword research.
- Legal content writing which appeals not only to prospective clients but also the search engine spiders that crawl your website for relevancy.
- A web design created with conversions and creativity in mind. Our lawyer website designers alongside our copywriters will produce a striking webpage that entices visitors and compels them to retain your services.
- Remarketing and display ads designed to expand your reach of customers.
- Consistent monitoring and checks to ensure every aspect of our strategy is performing optimally.
The longer you wait to implement these techniques, the greater advantage your competitors have to capture leads. At Infobay Web Marketing, our approach is different than the rest. We don’t just go through the motions and issue an invoice every month, we deliver tangible results. Through consistent testing, we’ve found that by focusing on highly targeting organic traffic in addition to paid leads we can convert customers more cost effectively.
SEO Specifically for Lawyers
Our focus is on boosting your law firm’s revenues by maximizing the number and quality of client leads.
One of the biggest benefits of working with us is that we cater our services to lawyers. That means we know the ins and outs of the legal industry and which marketing practices actually work for this industry.
Search engine optimization (SEO) consist of many factors. Before creating a solid SEO plan for your Miami law firm, we’ll first need to thoroughly evaluate the following on-page components:
- Navigation structure
- Header and alt-image tags
- Meta keywords and description
- Page titles
- Web copy and blog posts
Hire Our Miami Lawyer Marketing Professionals
Why Effective SEO Doesn’t Come Cheap
You’ve likely received marketing calls from “experts” who promise to boost your rankings in a short time frame for a rock bottom price. Here’s a word of advice–if it seems too good to be true, often times it is. A red flag should be raised anytime these types of companies promise over-the-top guarantees. Here’s why:
- Quality SEO takes some time to see changes. As we previously said, you won’t see you firm move from page 5 to page 1 overnight. Gradual increases come with due diligence.
- SEO consists of more than just link building. Factors such as on-page optimization, content analysis, inbound link evaluations and site architecture evaluations are all relevant.
- Black Hat practices and penalties can make your traffic quickly vanish. Fraudulent SEO companies can easily promise you results but if they’re employing unscrupulous tactics than the traffic you do receive could vanish altogether.
There are a number of reasons to hire a Miami lawyer marketing expert as part of your overall strategy. Our dedication to measurable results is among our most unique traits. Our ROI-driven approach allows us to tracks web and phone leads in order to optimize overall performance. No other agency can break down the cost per lead rather than purely clicks. The Infobay Web Marketing Satisfaction Guarantee ensures that you see the results you’re paying for. Give us a call to receive a site audit and begin the process!