The number of law firm pages on Facebook has grown tremendously as more firms embrace the potential of this social platform. For those in the legal profession who aren’t active on social networks, here’s one word of advice—join. These advanced Facebook tips for lawyers can be highly effective at the following:
Driving traffic to your website
Heightening brand awareness
Connecting with users across the globe
Take a look at these 20 advanced Facebook tips for lawyers to learn the best practices.
A dentistry practice, like many other business services, has much to gain by implementing a Google AdWords pay-per-click campaign. Paid advertising is among the most direct and as a result most effective channels for marketing your product or service. One of the greatest benefits of Google AdWords is the fact that it’s measurable. Any online marketer will tell you the value of working with quantitative data. In this post we’ll take a close look at 7 killer AdWords tips for dentists to boost profits and maximum their returns.
When you think of online reviews, the site Yelp may come to mind. With over 67 million local reviews, it’s become quite popular for everything from dining to auto repair. But did you know that it’s also highly revered for its reviews of law firms and legal practices? Using Yelp for lawyer reviews is somewhat of an industry secret. Read more
Take a look at any successful law firm and what you’ll notice they all have a glowing reputation in common. There’s no doubt that having a strong track record contributes to this image, but prospective clients won’t have any notion of this unless you spell it out on your website. Testimonials for law firms and other forms of word-of-mouth equity account for 20-50% of buying decisions in our consumer driven world. If that seems like a high percentage, that’s because it is. With such a strong influence then, why aren’t more lawyers collecting and showcasing client reviews and testimonials for law firms?
A firm’s attorney website bio page receives a considerable amount of attention from prospective clients. A study facilitated by LexisNexis even concluded that as much as 85% of law firms see the most traffic on this page which is to be expected if visitors are seriously considering your services. That’s not the only reason, however, to enhance your page. Establishing a credible online presence is also crucial in advancing and growing your law practice. Read more
A press release is a compelling way to deliver pressing legal news while simultaneously highlighting your law firm’s unique value proposition. Due to the regulations imposed on lawyers, however, a firm must be careful with the type of information they share and the methods in which they do so. Press releases for law firm websites can offer many advantages, if written correctly.