ROI-Driven Marketing For Lawyers
We Track Every Lead and Report ROI
Our advanced call tracking for law firms technology allow us to see who has contacted your firm (by web or phone) and the path they took to reach you. In other words, we can track the keywords that brought the client to your site based on a unique phone number they’re assigned. This system also allows us to determine what time the call was placed, the amount of time spent on each page, specific links they clicked on during their web session, and other important elements.
This technology differs in many ways from traditional marketing campaigns. First, media advertisements usually use the same phone number across platforms so it’s near impossible to determine which source leads are coming from (unless that information is individually gathered).
The Infobay Web Marketing Guarantee ensures that our search experts capitalize on every dollar you spend to get the greatest online visibility and drive the most targeted traffic to your website. There are agencies out there that offer a one-size-fits-all marketing approach. That’s not the case with our company. Not only do we customize a marketing plan based on your specific law firm but we dedicate our manpower only to the techniques that are delivering tangible results. If it’s not working to your advantage, we don’t waste our time on it.
Contact us today to learn more about our advanced call tracking for law firm services or to schedule a free site audit.
We stand by the conviction that new and innovative ideas are needed to succeed in competitive markets like law. At Infobay Web Marketing our law firm call tracking technology allows us to instantly pinpoint which ads are resulting in inbound calls and web inquiries. Furthermore, with our analytics integration we can adjust or allocate spending towards solely the lucrative marketing channels.
Our all-in-one marketing solutions are designed to reach your target audience, augment your web presence and boost your bottom line. Lead and call tracking for law firms technology allows you to raise ROI by pinpointing the origin of new leads.
Drive more qualified leads to your law firm’s site by directing your marketing dollars towards the most lucrative channels. In unison with our pay-per-click services and other SEO outlets you’ll see your law firm at the top of search engine results pages.
Results are the culmination of hard work, experience and a healthy dose of ingenuity. From our years of experience, we’re able to create highly optimized campaigns based on data, keywords and strategic outreach initiatives.
Trust is the cornerstone of a legal practice and likewise our marketing agency. We help law firms put their best foot forward through our full-circle content marketing strategies. As a courtesy to our clients we also provide ongoing audits and assessments.
Web and call tracking for law firms (in collaboration with Google Analytics and AdWords) provides a more complete overview of how your marketing efforts are working alongside your other offline campaigns. What’s even better is we can identify a caller’s behavioral patterns by seeing their online activity before and after placing the call.
Since metrics are apt to change, it’s pertinent to have a system which can accommodate and adapt to the needs of your law firm at any given time.
Determining where leads come from is only half the work. What really matters is how you put that information into action. With our keyword level tracking feature, when a prospective client calls we can determine what keyword(s), or pages they saw prior to reaching out. That way we can differentiate between leads from organic and paid sources.
This full-circle lead tracking model means no more grueling guesswork or exhausting energy on channels that are delivering no results.
One of the biggest advantages of choosing our call tracking for law firms software is that it generates a unique phone number for each user’s web session. From there we can monitor which ad channels are driving highest number of leads and how many are converting. We can also determine valuable information including what time the call placed, the amount of time spent on each web page, specific links they clicked on throughout their web session, and more.
You’ll be provided with periodic reports detailing these finding and the other data gathered from technology.